CEVECOM
ENES
Campaign ROI

Measure your campaign return

Separate campaign revenue, contribution margin, net result, ROI and advertising ROAS.

Initial values are an editable example, not industry statistics or a quote. Calculation runs in your browser: we do not send or store these inputs.

Use revenue net of refunds and taxes and the margin after variable costs, before marketing. Do not include those variable costs again as campaign costs. Use the same period for all figures.

How it is calculated

Contribution = revenue × margin. Profit = contribution − advertising − other costs. ROI = profit ÷ total cost × 100. ROAS = revenue ÷ advertising. Break-even revenue = total cost ÷ margin.

Review this scenario with CEVECOM